Hello from Dave Shaffer

10 Ways We Measure Our Success
Living the Brand: Stories from Around the Organization
Looking Forward: Thomson Learning Events

E-mail story ideas—WIN cool stuff
If you have an idea for a Thomson Learning story, email it to connected@thomsonlearning.com or call U.S. number 203-425-1325. We'll enter you in our quarterly drawing for something cool.
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Interacting with History Thomson Customizes Learning
Imagine watching the Russian revolution unfold. Thomson Custom Publishing and the Department of History at The Ohio State University developed an exciting new teaching initiative that enables students to do just that. { read full story }

A New Enterprise in Ohio Prometric Helps Deliver Breakthrough
The Ohio Board of Regents turned to Prometric to help them define, develop, and deliver what is being viewed as a breakthrough workforce development service. { read full story }
Thomson Research Validates Blended Learning Approach
Does a blended or participatory learning model really increase employee performance? NETg just answered this question with a resounding YES!
{ read full story }
DBM Helps U.S. Top Athletes Achieve Career Success
When the cheering stops, Olympians are faced with making a choice between athletics or a new career. Find out how DBM supports this transition. { read full story }

    


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Hello from Dave Shaffer
By the time you read this, I will have connected with the people at five Thomson Learning locations through an ongoing series of "Town Halls." At these meetings, I have mentioned that Thomson, unlike many corporations, has one and only one overriding core value - its people. I am dedicating this issue of Connected to the people that are developing Thomson's reputation for leadership and innovation in learning.

When you visit people across our organization, it isn't hard to see why we continue to lead the industry in our chosen markets. I have worked for some of the largest and most successful companies in the education and information industries and I have never seen an employee population as engaged or as prepared for the future as the people in our businesses. You ask thought-provoking questions about electronic learning in the academic and corporate environments, about customers, the economy, and our future. I hope you find our insight as valuable and as inspiring as I find the questions.

It doesn't surprise me to see Jim L'Allier's team at NETg do ground-breaking research like our Job Impact Study or Betsy Mayotte and Christine Frey's team at Prometric help establish pioneering projects like Enterprise Ohio. I'm not surprised that Dreis Van Landuyt and the people at Custom Publishing are leading their market. Take a look at "Exploring the European Past," an incredible combination of resources that make learning really come alive. These stories confirm that we have the most dynamic, forward thinking, and forward moving workforce in the learning market.

Thomson employees share a passion for excellence that goes beyond their products and services. I see it again in this issue in the commitment to diversity at Gale. We also have people like Lee Walker from Thomson Learning in Australia who not only took the time to try online learning for herself, but also turned around and shared her lessons learned with her colleagues.

Again, I do hope that you find that these stories we pull together from across the organization give you a better sense of what we are doing to build a world class learning business and, more importantly, a closer look at the people behind our success.

Enjoy.


Dave Shaffer, Chairman

 


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10 Ways We Measure Our Success
Check out this column each issue to find 10 fun Thomson Learning facts that will amaze your friends and family. You'll never be lacking a topic of conversation again!

  1. Thomson Learning's DBM is an official supplier of career transition services to the United States Olympic Committee (see article on page 6).

  2. In 2001, Thomson Learning purchased 99 million pounds of paper, enough to fill paper trucks that stretch end-to-end for 27 miles - imagine seeing that on your daily commute!

  3. Using our own electronic estimating and analysis tool, Thomson Learning has compressed average interaction time with suppliers of printing and binding services from a month to less than five minutes. (The system incorporates 15 different databases and 12 million individual pieces of pricing.)

  4. Thomson Learning Asia's 113 employees reside in 11 Asian countries and speak a total of 30 languages and dialects.

  5. In one month, Education Direct takes 150,000 leads and turns them into 25,000 enrollments.

  6. Wired learning: the Education Direct Web site gets 5-6 million page views per month, answers 15,000 student emails, and delivers 150,000 online exams.

  7. There are 1241 NETg courses offered at Thomson University.

  8. The combined NETg, Wave, and Course Technology organization has over 4000 customers.

  9. Thomson Learning's Academic Group enjoys the number one position in the following disciplines: Accounting/Tax; Anthropology; Astronomy; Business Law; Business Statistics; Chemistry; Communication (Mass Comm./Speech/Theater); Counseling; Criminal Justice; Finance; Music; Nutrition/Health; Philosophy; Psychology; and Social Work.

  10. Thomson Learning businesses have produced just over 100 electronic textbooks through vendors like Rovia. We have produced well over 1,200 electronic products that support our print textbooks with companies like WebCT and Blackboard
 


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Interacting with History Thomson Customizes Learning
Imagine experiencing the Age of Enlightenment firsthand, watching the Russian Revolution unfold, or witnessing the horrors of the Black Death which swept through Europe in the late Middle Ages? Thomson Custom Publishing and the Department of History at The Ohio State University developed an exciting new teaching initiative that enables student to do just that.

This new project, entitled Exploring the European Past: Texts and Images (ETEP), is a custom reader with source readings and images organized around a central theme in the history of Western Civilization. ETEP is designed to captivate the imaginations and enhance the classroom experiences of students in Western Civilization/European History survey courses. It not only introduces students to primary source documents and historians' interpretations, but also uses visual sources (maps, charts, works of art, archaeological artifacts, photographs, and animated maps) in innovative ways that teach students to view visual evidence as additional sources.

"In today's learning environment, students and instructors search for a way to capture history and what happened 1000 years ago as dynamically as publications like the Wall Street Journal capture history as it unfolds today," said Dreis Van Landuyt, director of marketing for Custom Publishing.

With ETEP students get the words of those who shaped history combined with comments of today's historians. When you weave in the images and artifacts of the period, you bring a richness to history education that up until now hasn't been possible. With ETEP, the best of the printed word meets the best of the web to create the best learning experience possible for students.

ETEP was written and edited by historians and teachers from The Ohio State University and other respected schools. Each reading follows a proven learning sequence, beginning with an introduction by the author that sets the theme of each module and prepares students for the interpretation of source documents. There are three sources that students use to in learning ETEP course material:

  • Primary Sources These readings provide a mix of relevant documents and contrasting
    viewpoints, teaching students to interpret elements of history for themselves. Primary
    source readings are followed by a series of critical thinking questions.
  • Secondary Sources present students with scholarly views and interpretations of each topic. The secondary source essays conclude with critical thinking questions and recommendations for further research and investigation
  • Visual Sources ETEP modules are brought to life through online graphics and illustrations accompanied by information and questions that help students learn to interpret images as sources. Visuals include images of architecture, artifacts, photographs, artwork, maps (some animated), and document-based games. A sample of ETEP visual sources can be accessed at http://etep.ThomsonLearning.com.

ETEP is a prime example of how Thomson creates blended solutions for learners and educators. With a mix of just-in-time or print on demand solutions and a burgeoning Custom product line,
we are leveraging today's technologies to meet the dynamics created by educators and learners.

"By partnering with other Thomson Learning companies to fulfill customers' needs, our organization has grown to a point where this year we will actually vie for the number one spot in this particular marketplace, an impressive feat given how relatively young our organization is," said Van Landuyt


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A New Enterprise in Ohio-Prometric Helps Deliver Breakthrough
By Darcel Kimble, Prometric

The state of Ohio is experiencing a shifting economic base. Major manufacturers are leaving the area, there's a gap in the supply of and demand for knowledge-based workers, and the unemployment rate is on the rise. The business community, lawmakers and educators alike are seeking ways to keep and attract businesses so that the workforce continues to work and the economy begins to grow.

The Ohio Board of Regents turned to Prometric to help define, develop and deliver what is being viewed as a breakthrough workforce development service that Ohio refers to as "SkillsMAX."

SkillsMAX uses the latest in computer-based testing, on-line learning, and web-based data management resources to deliver a tailored set of technology-based learning, training, testing and assessment services. The services are provided by Prometric-the lead vendor-and its partners: Chauncey Group International Ltd., Educational Testing Service (ETS), iLearning, Inc., Saba Software, Inc., and Saville and Holdsworth, Ltd, (SHL).

The group is comprised of leaders in their respective fields. Together, they've developed a unique, robust, and replicable learning and training solution that they intend to jointly market.

The bundle of services will connect people, skills training and jobs and will be delivered through newly established SkillsMAX Centers based on Ohio's 53 public two-year college campuses.

The first center is scheduled to open at the end of April on the campus of Lorain County Community College. Nine additional centers are scheduled
to open in early June 2002.

"This initiative can be described as a sophisticated skills and economic development toolbox," said Michael Brannick, Prometric president and chief executive officer. "It gives individuals and employers alike the information and resources they need to achieve the best possible fit between skill levels, work preferences and job requirements," he said.

SkillsMAX will be administered by the Board of Regents' Enterprise Ohio Network, a statewide alliance established to advance Ohio's economic growth by expanding the capability and use of Ohio's public two-year colleges and university regional campuses as economic development partners and resources.

"Ohio's success in the 21st century economy requires better informed decisions by companies and individuals about the knowledge they acquire and how they choose to apply it," said Michael Taggart, director of Workforce Development with the Ohio Board of Regents.

"Local businesses will be strengthened by SkillsMAX because they will be better equipped to make sound hiring, training and promotion decision-improving in-house skills, productivity and employee retention," said Michael Taggart.

This is a particularly important benefit as poor hiring decisions have costly implications. According to the Workplace Learning Center, it costs about $14,000 to replace an employee with a high school diploma and $66,000 to replace an employee with a collage degree. The Saratoga Institute estimates that a professional level vacancy can cost a company more than $1,300 a day.

"In Ohio, you have a number of individuals either searching for jobs or looking for help with increasing their current skills," said Christine Frey, the Prometric Business Development Manager who has been coordinating the delivery of the project. "These individuals include the out-placed worker, the incumbent worker who may lack the skills needed for maximum performance in a current job, the adult who is transitioning from public assistance, and the emerging worker who is finishing school or college and is preparing for full-time employment," she concluded.

Computer occupations dominate the fastest growing jobs in Ohio according to recent Ohio labor statistics. And while careers in engineering, natural science, and mathematics are expected to increase at a fast rate, professional, paraprofessional and technical workers are expected to grow even faster. These are professions where the demand for workers currently exceed the supply in Ohio.

Michael Taggart noted that SkillsMAX will help bridge the gap. The service will help individuals assess their skills, aptitudes, and aspirations. Resources will help them set better career goals, choose appropriate training, and earn credentials that confirm their knowledge and skills -- such as certifications in Information Technology. The end goal is for people to get the training and skills they need to enhance productivity or to pursue new career opportunities.

Whether for an individual or an employer, SkillsMAX uses the technology developed and delivered by the vendor partners to:

  • Target required skills and certifications
  • Assess skill and certification gaps for teams and individuals using self-, manager- and multi-rater assessments and tests
  • Customize learning programs-online, instructor-led and self-paced-to close individual and team skills gaps
  • Register for learning programs either through
    the web, on campus or via a call center
  • Improve performance through measurement of progress and modification of learning targets

Prometric and its partners are currently exploring opportunities to duplicate their success with this innovative initiative in other markets.

"By working closely with the client, we developed a unique and integrated solution that meets their business goals and objectives and further strengthens the breadth of our products, services and industry alliances," said Michael Brannick.

Other Ohio Workforce Facts
Women are expected to comprise almost half, or 48.9 percent, of Ohio's workforce by 2008, up from 44.3 percent in 1988. In addition, Baby Boomers, ages 45 to 64, are expected to lead the growth of the labor force through 2008.

Other Labor Statistics
According to U.S. Department of Labor estimates, the base cost of replacing a worker is 30 percent of that person's annual earnings. Looking more broadly at costs, a recent survey by global human resource consulting firm Development Dimensions International (DDI) found that HR professionals appraise the cost of a poor hiring decision for a highly skilled professional or leadership position to be $107,970, based on an annual salary of $48,000. Taken from: Executive Female Magazine, February/March 2002

 



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Thomson Research Validates the Positive Impact of a Blended Learning Approach
The renowned "blended learning solution" typically incorporates online content and simulations, text, online and live help desk, and classroom-based training. We've all heard it lauded as the quintessential tool of learning. However, despite the industry buzz, little research existed to truly validate blended learning as the model of the future.

Critics and advocates alike still ask whether a blended or participatory learning model really increases employee performance. Is it more effective in achieving on-the-job performance than other approaches to learning?

Thanks to a new Thomson research study recently completed by Jim L'Allier, NETg's chief learning officer, and his team, such questions can now be answered…and the answer is a resounding "YES!"

The Research Project
The "Thomson Job Impact Study: The Next Generation of Learning," is an in-depth, two-year study that tracked more than 120 participants from industries such as aerospace and technology to academic institutions. Participants were studied in various learning situations and in the workplace to study actual results.

Specifically, the study sought to determine whether there were measurable differences in on-the-job performance achieved through a structured, blended learning program as comparedto a straight e-Learning approach. Both methods were compared to a "no learning" environment as a benchmark.

This ground-breaking study was conducted cooperatively by Lockheed-Martin, NCR, Utah State University, University of Limerick, Ireland, Anoka-Ramsey Community College, Minnesota, Executive Service Corps of Chicago and KnowledgePool.

The goals for the Thomson Job Impact Study were ambitious and represent the industry's first full-scale research into learning's impact on on-the-job results.

In order to compare traditional learning approaches with a blended solution, the study focused on learning the fundamental skills of Microsoft Excel. Group One received a blended learning course, Group Two received an online course, and Group Three served as a control group to benchmark performance. All groups received post-assessment and conducted real-world tasks.

Here is what Jim and his team ultimately discovered in their final analysis of the research:

  • The group that received blended learning performed real world tasks using the
    application with 30% more accuracy than the e-Learning only group.
  • The group that received blended learning performed real-world tasks 41% faster than those who received e-Learning only.
  • The group that received blended learning performed tasks with 159% more accuracy than the control group
  • The e-Learning only group performed tasks with 99% more accuracy than the
    control group.

The performance of all three groups on real-world tasks revealed that the blended approach yielded far superior performance.

The Thomson Job Impact Study demonstrates that that a structured, blended learning model does result in greater workforce productivity.

The Thomson Job Impact Study demonstrates that that a structured, blended learning model does result in greater workforce productivity."Many vendors talk about the value of blended learning and the results it brings, but few actually provide a comprehensive approach to learning," said Joe Dougherty, president of Thomson Learning's NETg, Wave and Course Technology organization. "It's not just a matter of fitting together different formats or assembling off-the-shelf exercises from various vendors. It must be designed with great thoughtfulness. The key here is to get actual hands-on activity. Get a definition and apply it right away...bring the learning experience closer to the actual application. And combine that with live mentors."

Many of the organizations participating in this study agree and are actively supporting blended learning in their organizations.

Candice Phelan, Ph.D., director of Lockheed Martin's Learning Services, commented: "We have been experimenting with blended learning, intuitively thinking it would support increased workplace performance. Having the results of the Thomson Job Impact Study will now enable us to move out confidently, basing our actions on stringent empirical results."

Full details on the study can be obtained by request from the NETg Research & Development web site at info@netg.com



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DBM Helps U.S. Top Athletes Achieve Career Success
When the cheering stops and media attention fades, Olympians are faced with making a choice: continue training and competing, or leave the athletic arena and begin new careers. Whatever path they choose, DBM helps U.S. top and Olympic athletes achieve career success through job-search skills training and career consulting services.

"When my competitive days as an Olympian were over in 1996, I felt a sense of loss," says two-time Olympian Roger Mar. "Suddenly, my 20-year career as a Rapid-Fire Pistol Shooter was over and my life had completely changed. It was very disorienting."

But Roger didn't feel that way for long. He stopped searching for direction in newspaper help wanted ads and Internet job postings when DBM's career transition program put him on target. He learned how to network, interview, and negotiate effectively. Then, taking his athletic drive and knowledge about transitioning from sports to business, Roger landed a role with DBM helping athletes in the program. He now is a DBM Account Executive.

Alex Shaffer, a member of the 2002 U.S. Olympic Alpine Ski Team, took advantage of the services DBM provides U.S. top athletes while they are training and competing.

"Before the 2002 Winter Games, I had major surgery and needed to be in a positive, productive atmosphere until I could resume training," says Alex. "DBM gave me the tools I needed to find the perfect part-time job." Three-time Olympic Rowing Team member Bob Kaehler decided to retire after his wife had a baby, making the 2000 Olympics his last. He opened Pinnacle Therapy Services in 2001 and fulfilled his dream of running his own physical therapy practice. When Bob decided to expand his business to three branches, he sought DBM's consulting expertise and attended DBM's Entrepreneurial Roundtable sessions to exchange ideas and obtain feedback on strategies and plans from other business owners.

"DBM provided a great learning experience that I'll use for the rest of my career," says Bob. "Based on the guidance I received from DBM, I changed my expansion plans. After completing DBM's business planning process, I realized the best next step for Pinnacle was to grow the three branches we have by adding additional services instead of opening new branches."

In Atlanta in 1996, and in Salt Lake City in 2002, DBM provided career consulting services to USOC temporary staff before, during, and after the Games.

Says Terri Mills, an Architectural Project Coordinator for the Salt Lake Organizing Committee for three years, "As my Olympic projects were coming to an end, DBM added direction to my job search. When I went home for Christmas, I got my new job with an architectural firm. Managing the firm's projects and offices in my home town was the perfect next step in my career. It would be wonderful if more people had access to that kind of help!"

DBM has been the official supplier of career transition services to the United States Olympic Committee (USOC) since 1996. Services are provided nationwide and without charge to the Olympic and top athletes DBM assists through the USOC's Athlete Services Division. As part of the DBM/USOC relationship, DBM will present career transition seminars to Olympians retiring from sport at the Post Olympic Summit in June, 2002.


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Living the Brand
Thomson Learning customers want to do business with a learning company that is caring, responsive, knowledgeable, insightful, creative, proactive, and collaborative. Thomson Learning employees deliver on those attributes. Here's proof...

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Diversity As a Way of Doing Business

Driven by a business case that includes rapidly increasing diversity among its customer base of library patrons, Gale launched a company-wide diversity initiative in 2001. The program was designed to encompass twelve Gale locations in the US and UK, and was begun by a 40-member committee that formed a number of task forces to pursue such areas as organizational practices, talent acquisition and succession management. Early in
the program, ten members of Gale's Learning and Journey Task Force succeeded in becoming certified to facilitate diversity awareness training. As of this writing, more than 800 employees (49% of Gale staff) already have participated in this voluntary one-day training, and the initiative continues to grow. For more information or a copy of Dive-In, Gale's quarterly diversity initiative newsletter, send an e-mail message to Diversity@gale.com.

Mari Masalin-Cooper put Gale's business case for Diversity to work in her home town. Mari is co-chair of the Building Networks Task Force on the Diversity Committee and works in Gale's Copyright & Licensing department

..

Gale's Diversity Learning/Journey Task Force includes (l to r) Terri Schell, Robin Sabbath and Brad Borland (co-chairs), and Angela Frazier. Other members certified as Diversity Awareness facilitators are Miriam Anderson and Carol Morton in the UK and Nathalie Duval, Michele Edwards, Kenji Fujita, Sharon Gaston, Karen Huyser, and Tim Kardos in the US. "Day jobs" for these folks range from executive liaison to account executive to project and editorial management



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A New Way to Bring Your Work Home
Edited from an article written by Mari Masalin-Cooper, Gale

My training and work with Gale's diversity initiative convinced me that embracing our differences is good for business, good for our company and good for us as individuals, but I did not expect to apply these principles in my own hometown.

This hit home for me, literally, in June of last year. At a local city commission meeting, I listened to a non-resident explain why our city should not have a human rights ordinance. Our city commission had already passed a human rights ordinance. However, a national group paid for petitions to be circulated to have the ordinance rescinded. Instead of rescinding, our commissioners put it on the ballot.

My diversity training taught me if I wanted a better community, I had to participate in building the future. So, from June to November, I coordinated the battle with friends and neighbors for the right to have a human rights ordinance on our city's books. We fought against a well-funded, nationally organized group with a track record of defeating these laws 80 percent of the time. If we lost this battle, we would lose something very important: our sense of community, pride in our diversity and our right to self-government.

To win, we adopted some of the Gale diversity ideology in our approach to our community. We asked our city to embrace the idea that we are stronger and better when we value our differences and use them to create an accepting community, a community that people will seek out to raise their families because we are inclusive.It worked and we won by a landslide and our victory was the first of its kind in the country!

It is hard to believe that in this day and age there are still political organizations that actively work to restrict or remove the most basic protections for human rights, but it is true. In the United States in 2002, there will be at least a dozen cities battling for the right to keep their human rights laws.

Gale's diversity training provokes thoughtful introspection with many of its employees. In my case, I could not walk away from my city's struggle against discrimination. The result, for me, was a rich reward of new friendships and the deep satisfaction that my small town grew together instead of being torn apart as had happened in our neighboring communities when they were faced with this fight and lost.

Please do not underestimate the importance of a company diversity initiative. If the diversity work is successful, the company will grow. If you are successful in understanding the process and participate in the program, you will grow, too.



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Ongoing Excellence: Jackie McEwan at Nelson in Canada
Thirty-five years ago, Jackie McEwan's colleagues at Nelson in Canada were amazed at her ability to handle 200 invoices per day using a typewriter and calculator. It was easily double the amount handled by the average employee. When Nelson computerized, she punched cards for the system. Jackie then went on to hold a number of administrative positions within the school division. For the past four years, she has supervised the customer support division.

Jackie's value to Nelson and to Thomson is as legendary as her running shoes. From taking the time to council her staff to generating revenue, her enthusiasm has come to signify the guiding principles of the organization - an unerring belief that the customers matter and that we are only as good as the relationships we forge with them. She continues to be an inspiration and an encouragement to all who have the pleasure of working with her.

Jackie McEwan celebrated her 35th anniversary with the company in November. She has been with Nelson longer than any other current employee, and there are few who have had such a profound impact on so many areas of the organization.



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Twelve Employees Mark 35 Years
Joining Jackie McEwan on the list of employees who have 35 years or more with Thomson Learning and its businesses: Wanda Boaz, Jack Carey, Verb Clark, Beverly Cuzick, Jerry Holloway, Wayne Lowe, Robert Pfeffer, John Richardson Jr., Fred Sharer, Phyllis Smith, and Robert Williams.

Employees who have celebrated their 20th, 25th, and 30th anniversaries at Thomson Learning.

Brooks/Cole
Mary E. Arbogast 33
Vena M. Dyer 30
William T. Bokermann 22
Vernon Bowes 20

Corporate
Kristin McCarthy 20

Course Technology
David C. Lafferty 20

Delmar
Marjorie A. Bruce 30
Mark Huth 26
Roberta M. Miller 20

Distribution Center
Arlene D. Thomas 33
Dianne M. Lange 33
Patricia A. Vories 33
John D. Jernigan 32
Fannie Lue Brinson 32
Marilyn Francine Allen 32
Richard H. Adams 32
Nancy S. Kroener 31
Sandra S. Testerman 30
Jane M. Deatherage 29
Debby Travillian-Ramsey 29
Sheila J. Roedig 29
Marion Reed 29
Nancy A. Fite 28
Teresa A. Schmidt 28
Barry D. Simpson 27
Marilyn Dye 27
Beverly Rosenthal 27
Keith A. Hall 26
Lisa Haddix-Lawrence 26
Shirley A. Bishop 26
Lillie M. McDowell 25
Michael W. Mattox 25
Joann Hughes 25
Dorothy E. Williams 25
Jo Ann Bridley 25
Donnie R. Noe 24
James E. White 24
Barbara J. Jones 24
Judy C. Price 24
Jeff T. Marquis 23
Michael R. Duncan 23
Alan D. Duncan 23
Pamela C. Putthoff 23
Donna R. O'Hara 23
Greta H. Kidwell 22
Rowland, Loraine A 22
Kimberly R. Drahman 22
Deanna M. Weinel 22
Kim D. Marcum 22
Guy W. Meyer 21
Padgett, William M 21
James W. Brown 21
Diane H. Sandel 21
Janice M. Williams 20
Karen K. King 20
Suzanne A. Abner 20
Joseph C. Speier 20
Michael Mallott 20

Finance Operations / Global Production & Mfg.
Andrew Clowes 24

Gale
Sharon M. McGilvray 34
Phyllis Spinelli 34
Thomas L. Romig 33
Virginia M. Regish 30
Kathleen Droste 30
Annie K. Jones 29
Jennifer A. Mossman 29
Dedria Cruden 28
Margaret Mazurkiewicz 28
Arthur Chartow 28
Donna L. Batten 28
Ann V. Evory 28
Joan Biegas 28
John B. Thompson 27
Peter M. Gareffa 26
Barbara McNeil 26
Katherine K. Gruber 25
Miranda H. Ferrara 25
Rita M. Runchock 25
Thomas J. Wiloch 25

Gale
Pamela A. Dear 24
Dennis P. Poupard 24
Christine P. Tomassini 24
James E. Person, Jr 23
Robyn V. Young 23
Kathleen A. Marcaccio 23
Linda E. Wright 23
Mary Beth Trimper 23
Monica M. Hubbard 23
Dorris J. Diener 23
Daniel G. Marowski 22
Louise A. Gagne 22
Marie A. Lazzari 22
James G. Lesniak 21
Susan M. Trosky 21
Gwendolyn S. Tucker 21
Donna Craft 21
Annette J. Novallo 21
John M. Lee 25
Mary E. Canavan 24
David V. Bastin 23
Herbert A. Perry Jr 23
Casey A. Ruyter 22
Alice Auerbacher 22
Margot J. Diltz 22
Kathleen Strepmanis 22
Ruth B. Sugarman 21
Monty Cornell 33
Lucille Minolaio 27
Linda Smerekanicz 25
William Brannen 24
Ronald Whitney 24
Christyne Cipriano 21
Reginald G. Readings 26
Mark V. Holland 25
Donald Boyden 20
Joyce Nakamura 20
Donna Olendorf 20
Maureen Puhl 20

HEG Sales Force
Vika V. Huihui 30
Jeffrey J. Wilhelms 28
Mark A. Francisco 27
Ragu Raghavan 26
Fred Locke Hudson 25
Nia A. Orecchia 25
Sharon E. Mumford 25
Diana Rothberg 25
Gerry S. Levine 23
Janet G. Kerekes 20
Jim W. Wilson 24
George Erneston 22
Ron Harris 21
Greg Pond 20
Bob Johnson 21

Heinle
Margaret Sousa 23
Elise S. Kaiser 21

Higher Ed & International
Bebe J. Pierce 32
Rick A. Cook 32
Janice L. Damia 27
Carline K. Haga 23
Brad W. Griffin 20

International Thomson Publishing Services
Ann Thomas 32
Linda Jane Portlock 27
Allan Edward Gregory 27
Jayne Heather Lowth 27
Janice Winifred Morgan 25
Leigh Harding 25
John Joseph Noel Hanna 24
Michael Andrew Maxwell 24
Jennie Winslade 24
Peter Townsend 23
Brian John Ross 23
Paul Stephen Wiles 23
Moya Green 23
Steven Grigg 22
Caroline A.B. Willicome 22

 

Management Services
Judith Ann Myers 33
Joann Schirmer 29
Kenny P. Carpenter 20
Patricia A. Dickman 20

Nelson
Marguerite O'Neill 33
Peter Cameron 33
Stuart Lawrence 27
Maria Vitoria Chin 25
Ellen Corcoran 23
John Quigley 22
Linda Robson 22
Francis Killen 21
Sandra Chetty 20
Sharon Irvine 20

Nelson Thomson Learning
Ingrid Jarvis 23

Peterson's
Carol A.Cavanaugh 29
Mary E. Gatsch 26
Linda M. Williams 23
Dennis Lampkowski 22


Prometric
Gloria Cohen 26
Sylvia A. Flanagan 22

South-Western
Betty Jung 28
Jane A. Phelan 27
Sharon Oblinger 27
Patricia A. Capannari 26
Diane Haas 25
Kenneth H. Martin 24
Jane E. Congdon 22
Charlene Taylor 22
Eve C. Lewis 22
Janice E. Lamar 22
Sandra L. Simpson 21
Carol Sturzenberger 21
Robin K. Browning 21
Penny L. Shank 21
Michael P. Roche 20
Alan C. Biondi 20
Karen L. Schmohe 20
Barry V. Corrado 20
Alice Claire Denny 20

SW Education
Howard Zimmerman 33
Jim R. Anglin 31
Joseph P. Layman 30
Francis S. Tiesi 28
Thomas W. Tyner 28
Dale E. Best 27
Clyde W. Cooper Sr. 27
Alphonso S. Roane, Jr. 27
Stanley E. Whitt 26
David W. Morgan 22
Barbara R. Douglas 20


Technical Services
Margaret Houlihan 34
Jo Ann S. Fairbanks 32
Mary Jean Schroder 31
Mary S. Duerson 31
Sharon L. Bass 28
Thomas A. Orsi 28
Shirley Ann Wood 28


Thomson Learning Australia
John Schafer 22
Tamara Silver 20
Cathy Todd 20

Wadsworth
Karen K. Hunt 31
Jane E. Ulrichs 29
Kathie Head 24
Sandra K. Craig 23
Barbara D. Britton 23
Shirley M. Taylor 21
Stephen Rapley 21
Vicki Knight 26
Peter Marshall 21



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"Go Outside and Play"
Starting with just $2,500 and no business experience or contacts, author Mark Csordos built a successful company. Upon selling his business at the age of 28, he began to write down all the lessons he learned about growing a start-up from scratch… things he wished he'd had known when he was starting out. "No one knows it all." "Let's face it, people lie to you." These are just some of the chapter titles that make the new South-Western book, Business Lessons for Entrepreneurs: 35 Things I Learned before the Age of Thirty, a little more interesting than the average business book aimed at teaching entrepreneurs how to successfully grow their own business. It also includes ten tips that are guaranteed to get a company publicity, seven leadership traits that all successful entrepreneurs need, and how to keep your mind sharp for the long road ahead. The print version of the book will be available in late April. According to Carolyn Stendahl, South-Western marketers are already busy planning a campaign that reaches the broader business and trade audience this book will attract.


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Thomson Creates Enterprise Solutions Team
Thomson Learning's Corporate and Professional Development Group underwent a transformation in early 2002 as it pulled together our corporate market businesses - Prometric, DBM, and the new NETg/Wave/Course Technology.

First, the Group was re-named "Enterprise Learning." Next, they formed a special team - Thomson Enterprise Solutions - to create and deliver mission-critical, large-scale learning solutions to major corporate and government clients.

Thomson Enterprise Solutions provides single point access to the largest global information business in the world and the capabilities to meet the large scale learning needs unique to Global 1000 clients.

"Savvy organizations realize that gaps in learning mean gaps in achieving their objectives," said Alex Brnilovich, president and CEO of Enterprise Learning. "Thomson is uniquely able to serve global 1000 clients as a preferred partner by providing comprehensive learning solutions to all levels of the organization," he added.

With a combination of existing and recently acquired businesses, Thomson now has a full range of learning content, delivery, measurement and management from brands that lead their core markets. The company now has thousands of courses and certifications to serve its global customer base. Thomson also provides high school and associate degrees and has partnered to offer MBA degrees.

The Enterprise Solutions team will support global organizations at all phases of their employee training and development program - from services that identify business needs and deliver a plan of action to the creation of learning experiences using the right mix of content and delivery methods, effective program management and measurement.

To ensure it has the depth of product businesses need, Thomson also has many strategic partnerships that integrate additional products and services for Thomson customers. This includes UNext's extensive libraries for IT and business skills and MBA degree programs.



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This Is Not your Father's Learning Solution: Thomson Wins GM Business
General Motors and Thomson announced in March that they had reached a multi-year
agreement to provide innovative online learning programs to 88,000 salaried GM employees through General Motors University (GMU). This was a major new contract for Thomson Learning - and a sign of good things to come from the Thomson Enterprise Solutions team.

Thomson is the exclusive provider of Cardean University's award-winning courses and programs to large Global 1000 clients, and GM is already using Cardean's on-line executive and management development courses. GM will kick-off their M.B.A. program this month.

GM will additionally partner with Thomson to create existing courses for GM's automotive business. GM estimates that the new e-MBA and on-line executive education will save the company millions of dollars while offering employees more flexibility.

"GM strives to deliver high quality, enterprise-wide learning programs. We also know it's critical to our success to take advantage of leading-edge technology in online learning," said Donnee Ramelli, president of General Motors University (GMU). "Our new alliance with Thomson enables GM continued access to courses and programs that transcend the time and distance limitations that once put world-class business school education out of the reach of our highly mobile executives and employees seeking to sharpen their skills."



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Creating Controversy
You could say that Gale has been at the forefront of blending solutions since it introduced its first resource center in 1998. Its seventh center promises to be its most controversial - by design. The "Opposing Viewpoints" resource center provides content and context for students to research 170 of the hottest and most important social issues in a safe, online environment. Based on Greenhaven's acclaimed "At Issue" and "Current Controversy" series, the new center culls from several Gale product lines. Dan Leone calls the result "a dynamic online library of current event topics - the facts as well as the arguments of each topic's proponents and detractors." Visit www.gale.com for more information.


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Where Community Service Meets Customer Service
In the current economic climate, quality customer service is rapidly becoming the benchmark by which companies differentiate themselves from their competitors. With Thomson's involvement and leadership, Kentucky community colleges hope to provide a leg up to area businesses and their employees through continuing education and certification.In November 2001, director of customer service Renee Sparks was contacted by Dr. Angie Taylor, dean of Community & Economic Development at Northern Kentucky Technical College (NKTC) in Covington to discuss a local customer service training consortium. The goal of the consortium would be to work with local companies for whom customer service is an integral part of business to develop a certification program through NKTC and the Kentucky Community & Technical College System (KCTCS).

"We were interested from the very beginning," said Renee Sparks. "Customer Service is only as good as the people who deliver it. To attract and retain the kind of quality employees that make our customer service teams world-class, we must provide ongoing training to increase and update skills."

Adam Diamond, trainer for Thomson Distribution Center Customer Service, represented Thomson Learning as the community colleges and companies worked on a program. They developed a sample curriculum for Customer Service Associates. It included computer skills, communication skills, and leadership skills for current and potential supervisors.

While a few companies dropped out of the consortium, Thomson saw an opportunity to form the sort of partnership that would benefit everyone involved. In the end, Northern Kentucky Technical College decided to create a customized curriculum to develop and refine customer service skills for the entire Thomson Learning Customer Service department.

With input from Renee Sparks and Adam Diamond, the college put together a grant application for the state of Kentucky, and in mid-February, a grant was approved from the Workplace Essentials program to pay for 100% of the tuition costs of the course.

The entire customer service department, some 124 employees, will go through the specially designed curriculum over the course of three months this spring. At the program's end, each employee will have had 40 hours of training classes, and will receive three college credits. All classes will take place on site in a brand new training room at the Thomson Distribution Center.

In taking advantage of opportunities such as these, Thomson Learning is establishing a < firm position as a valuable member of the local community and asserting its presence as the industry standard in highly skilled, quality customer service.



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While We Are On the Subject of Accounting
The math department at Edison Community College is thanking Brooks/Cole (Wadsworth) for helping them find the eFinancial Accounting by Yale professors Rick Antle and Stanley Garstka has been nominated for the American Accounting Associations "Innovation in Accounting Award." The award recognizes a significant activity, concept, or set of materials for educational benefits and adaptability by other educational institutions or to other situations. Editor Ken Martin says South-Western is thrilled to have a first edition in contention for the award.


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No Parent Left Behind…
Parents trying to help their child or their child's guidance counselor will most certainly welcome the new eGuidance Center created by Peterson's and Bridges.com Inc. It offers single-source access to effective college selection, test preparation, financial aid, educational planning, career exploration, career planning, and self-assessment. Moreover, it allows parents, students, and counselors to participate in the planning process - connecting all three in a self-contained, shared, easy-to-use community. Already, 100 "Leader Schools" in 43 U.S. states have been selected to pioneer the program. Mary Gatsch, recently named president of Peterson's, praises the new collaboration for "helping families spend less time on searching and more time on learning."


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1.2 Million Online Exams Can't Be Wrong says Education Direct
Education Direct is taking another step in fulfilling its promise to help customers learn at their own pace by putting study materials for seventeen of its most popular at-home training programs and exams for all programs online.

According to Paul Warner, online editor for Product Development, "The main benefit of online study is convenience. The electronic versions take up no space on your bookshelf, are easy to navigate when you need answers fast, and can be saved to your hard drive as a quick reference." An attractive alternative to their print-based counterparts, the user-friendly electronic texts are more colorful and easily searched. To access them, students go to the Education Direct web site and choose a link that takes them to a free download of Adobe Acrobat Reader. Students are then able to open and use portable document format (PDF) files regardless of their computers' operating systems.

Colored hyperlinks throughout the text transport the reader to pertinent Web sites or related sections of the text. Students who choose online learning still receive all printed program materials delivered to their homes, so they can alternate between traditional and online study and reference the material even after graduation.

The online study guides serve as a wonderful educational medium for Education Direct's handicapped students. The visually impaired can zoom in to enlarge the text and graphics. Screen readers - programs that interpret information on the screen and output that information through a computer's speakers - can even allow blind students to hear the text, empowering them with a new method of learning.

After more than a hundred years of mailing in their exam responses, and more recently testing by telephone, Education Direct students can now test online - a method that many find quicker, more convenient and more economical. A to Z online education. Jeff Orr, director of product development, sees online learning as a new medium for popularizing Education Direct's brand of distance education. "Our goal is to have all of our programs available for online study by the end of the year," Jeff says, "from there our efforts will focus on launching new applications from the PDF files-we plan to introduce instructional animation and video down the road."

Jeff also sees the initiative as a way to monitor the methods in which Education Direct students are choosing to learn. "Last year we administered over 1.2 million exams, this year we expect our annual total to exceed 1.5 million."

Education Direct will continue to offer options that make learning convenient and comfortable for all of their students.



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Tailored Computing Meets Tailored Learning
By now, everyone is familiar with the Dell Computer Corporation success story. The concept of letting a customer design and order a computer quickly and easily using the Internet made Dell an overnight success. They are now a $31 billion company. They spend $50 million annually just on training, spreading that money among 400+ vendors.

Thomson sees wonderful ways for Dell to consolidate that spend, beginning with computer-based testing services. Ed Zepeda, Prometric business development manager, began developing the Dell relationship in January 2001 through his own contacts within the organization. Thanks to Ed, prometric has signed Dell Computer Corporation to a two year, worldwide computer-based testing agreement. Prometric will deliver their MCSE Certification and Dell Delivery Exams. However, the signing of the Prometric agreement is only one small piece of the relationship potential for Thomson. When determining how Prometric could assist Dell, Prometric's sales team also discovered the company had additional needs besides computer-based assessment. Dell currently trains and tests more than 1500 of its employees a year, and anticipates both international expansion and expansion outside of employee-only testing. With 34,600 team members around the world, Dell could potentially conduct hundreds of thousands of training sessions annually. Within 48 hours, Ed engaged representatives from NetG, Course Technology, WAVE, and Dell to discuss using Thomson training vendors, potentially reducing Dell's vendors and placing the relationship under the Thomson umbrella. The total solutions approach, bringing the full capabilities of Thomson to the table, helped Prometric establish additional value as a business partner.

Prometric will begin delivering six Dell exams in late June, 2002. The exams will be delivered in a handful of APTCs around the United States, including the Dell APTC at its corporate headquarters in Austin, TX

 
 
 

 

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The Key to Learning Online: Be Seen and Heard
By Lee Walker, publishing editor, Thomson Learning Australia
E-mail leewalker@thomsonlearning.com.au

The biggest concern for many online learners is that they feel isolated in the online environment. This feeling begins as a perceived illusion because of the obvious lack of face-to-face contact with tutors and fellow learners, but is quickly transformed into a reality if learners do not become actively involved in the learning process. What follows are a few suggestions for how to get the most out of learning online.

Get into a study routine. When I first enrolled in online study, I said to myself, 'Great! I can study where I want and when I want'. But I quickly realized that, without a study routine, I was studying where I wanted: at work, at home, while travelling for business, when I was overseas. And I was also studying when I wanted: hardly ever.

Like traditional modes of study, online study is a very autonomous process. Most online courses offer study guides to help schedule research and development time and complete assessment tasks. Unless you have 'cramming' down to a fine art, I recommend that all learners devise a realistic study schedule.

Know your mentor. Online learners need to develop and maintain a good relationship with their mentor. They are an invaluable support for the learner and the online learning process. Half-way through an online course, I was having an informal chat with a fellow online learner, who was feeling extremely isolated and finding it increasingly difficult to be motivated enough to attend tutorials and complete assessment tasks.

'How often do you make contact with your mentor?' they asked. 'At least once a week,' I replied. 'Oh,' they said. 'That often?' And I replied, 'Absolutely. It's what keeps me going.' Form a group identity. Create a group identity with your fellow online learners. A group identity can only be created and then maintained through constant online communication. This continued interaction will ultimately provide you (and the other learners) with invaluable peer support.

Be a proactive online learner and help direct learning. By choosing to study online, you have indicated that you want be a proactive learner. Online delivery has created a fluidity of roles for tutors and learners, and it is expected that you will take an active role and direct learning processes and outcomes. So initiate communication. Rather than wait for somebody else to invite you to chat online, e-mail a message, or devise an online activity that everyone can be involved in.

Be seen… be heard… and be involved… and you can't go wrong.

 
 
 
 
 
 
 
 
 

 

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Looking Forward: Thomson Learning Events
2002 Calendar Quarter Two
The following is a list of major trade shows and internal events through August.

April 24 - 26
Thomson Technology Conference - Baltimore, MD
May 3 - 4
Book Expo America - New York, NY
May 8
Thomson Corp. Annual General Meeting & Board Meeting - Toronto, Canada
June 3 - 5
ASTD 2002- New Orleans, LA
June 13 - 19
American Library Association Annual Tradeshow - Atlanta, GA
July 19- 26
Delmar Summer Sales Meeting - Montreal, Canada (dates to be confirmed)
July 28 - August 3
Academic and International Groups Summer Sales Meeting - San Francisco, CA

For more information regarding these events and to view other events Thomson Learning is participating in, please visit the Thomson Learning event's calendar at www.calmerge.com/thomson/thomsonlearning


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This quarter's winners:
Barbara Eschner, Gale; Stephen Hochheiser, Academic Group; Ed Jackson, Global Purchasing; Darcel Kimble, Prometric; Mari Masalin-Cooper, Gale; Marlene Nyilassy, Nelson Canada; Yvonne Sapp, Thomson Learning; Renee Sparks, Thomson Learning; Cathy Todd, Thomson Learning Australia; Herman Van der Ven, Prometric; and Lee Walker, Thomson Learning Australia

Thank you to Connected at Thomson Learning's 2002 Editorial Board:
Barbara Eschner; Ginger Green; Beverly Michel; Danielle Schwind; Renee Sparks and Cathy Todd

Setting the Record Straight:
The team that created the Terrorism Preparedness Library was Delmar's Technology & Trades team, Mary Johnson, Betsy Hough, Dawn Daugherty and Mark Huth - not the Health Care team as stated in the previous issue.