About Us

Media & Entertainment Strategies was launched in 1995; since that time, the company has conducted more than 600 projects for approximately 150 clients domestically and internationally. 

The types of projects undertaken include:

• New product and concept development: Exploring target consumers' opinions of, and attitudes towards, new concepts, products and programs/initiatives
• Usability testing: Evaluating the design, architecture/organization and intuitiveness of current or prototype websites and other interactive products and systems, such as software, games, remote controls and other devices
• Advertising and promotion testing: Determining the relative success and impact of marketing and advertising campaigns, including print, television and online
• Brand exploration: Establishing absolute and relative brand pictures; identifying new opportunities and challenges
• Best practices research: Understanding the relative strengths and weaknesses of competitors' offerings, and learning from their successes and mistakes
• Behavior analysis: Exploring viewers’ / readers’ / users’ behavior related to a specific interest area or need, to identify new market opportunities
• Program and talent testing: Examining viewers’ responses to, and engagement with, current and new talent and shows

The company’s largest practice area is digital media research, although we are also very active in the print, television, technology and communications industries.

All projects, whether business-to-business or consumer, with adults or with children, are informed by the senior executives' significant experience in conducting primary research.  Their expertise and perspective, along with their skills in partnering with clients in a meaningful, contributory way over the long term, are the hallmarks of Media & Entertainment Strategies.